So we all know Adidas is one of the worlds most awesome brands, so it stands to reason that they would do awesome stuff. I am a huge football fan and I love the Champions League so this app/platform is great for me. Its basically an interactive way to guess scores/banter with other fans, and since I am always right, it will prove to be very handy.
"Adidas has just launched an innovative social media campaign for fans to enhance their match-day and tournament experience. Adidas Gamedayplus is a mobile led, second screen social platform which aggregates the best UEFA Champions League content from Adidas football, Adidas players and clubs, journalists and super fans and adds this to a user's existing twitter feed. The season-long interactive platform will enable fans across the world to engage in "real-time" to enhance their tournament experience in a new and exciting way!"
From 1st October, fans can access the experience online on http://www.adidas.com/gamedayplus and via@adidasfootball on Twitter.
Go take a look. It is actually really cool.
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