Whatever's Comfortable with Southern Comfort

One of my favourite drinks Southern Comfort, has just launched a new campaign. So I thought it fitting that I gave them some airtime, since I am a fan after all. The new tag line "Whatever's Comfortable" had this to say in it's press release:


Southern Comfort is excited to be launching a bold new through-the-line campaign with unique creative that gives respect to those who embody ‘self-comfortableness’.
In partnership with global agency Wieden+Kennedy New York*, the campaign entitled “Whatever’s Comfortable,” will launch in the local market with a quirky new ‘Dance’ commercial.

And here is that delicious commercial with some great dance moves.