So this is a really cool app, apposed to the one I wrote about recently "the most stupid app". This one I am sure brought some smiles. Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Take a look at the video below, a real cool idea for all you marketers out there.
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