Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris. When I first saw that I though cool, then I saw you did it online and you came as different characters (60 to choose from). So I thought, not so cool. Then I saw you could win big....so I thought cool. What you need to do is search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year’s Eve in Sydney. Preview the experiences here...
So you see, it is pretty cool, take a look at the vid below.
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