Social Media campaign from KLM

KLM (Koninklijke Luchtvaart Maatschappij) the Dutch Airline has come up with a rather cool social media campaign. KLM are known for their social media innovation so big things were expected and as I said, at first glance it gets the thumbs up from me.
Going traveling, then you need to use this app. A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and recommendations from your network. You can plan your own map, with places to go and see and places to stay, and what's more, KLM will end you a high-quality print of the map, including all the social data, so you can get a little old school next time you travel....and its FREE. Take a look.....